Luma Labs · checked October 19, 2026
Luma AI (formerly Dream Machine)
Luma costs $0.90 per 10 seconds on Plus $30/10,000 credits (yes).
Prices are in US dollars.
Cost / 10s
$0.90
Pricing check
verified
Models
Ray3.2 (own, silent), Ray3.14; resells Seedance 2.0/2.5, Kling 3.0/Omni, Veo 3.1, MiniMax H3, Flux 3, Gemini Omni Flash
Math: $30/10,000 = $0.003/credit; Ray3.2 720p 10s = 300 credits -> $0.90 (1080p: 1200 credits = $3.60) Source
Snapshot wording is kept in English.
01 Plans
| Plan | Monthly | Yearly, per month | Includes | Note |
|---|---|---|---|---|
| Plus | $30.00verified | $25.00 | 10,000 credits/mo, commercial use | not published |
| Pro | $90.00verified | $75.00 | 40,000 credits/mo | not published |
| Ultra | $300.00verified | $250.00 | 150,000 credits/mo | not published |
Free tier: no free plan listed on pricing page
02 Per-second and API price
- Credit costs
- Ray3.2 T2V/I2V: 540p 150/10s, 720p 300/10s, 1080p 1200/10s (HDR 2x, HDR+EXR 3x); Kling 3.0 1080p+audio 49/s; Seedance 2.5 720p 78/s; Veo 3.1 audio 280/s; MiniMax H3 768p 28/s
- API price
- Ray3.2 per clip: 5s $0.15 (540p) / $0.30 (720p) / $1.20 (1080p); 10s $0.45 / $0.90 / $3.60; HDR 2x
03 Limits
- Max length
- 10s (extend in 5s blocks; V2V up to 20s)
- Max resolution
- 1080p native, HDR + 16-bit EXR
- Audio
- Ray3.2: no (silent); audio via resold models
- Image to video
- yes
- Access
- both
04 Strengths
HDR/EXR output for post-production, video-to-video restyle, reframe, multi-keyframe (16)
Strengths are the vendor or research notes in the snapshot. This site did not run its own picture test.
Snapshot wording is kept in English.
05 Sources
- Plans: lumalabs.ai
- API pricing: lumalabs.ai
FAQ
How much does Luma cost per 10 seconds?
Luma cost per 10 seconds is $0.90 (Plus $30/10,000 credits; verified). Math: $30/10,000 = $0.003/credit; Ray3.2 720p 10s = 300 credits -> $0.90 (1080p: 1200 credits = $3.60)
Is the Luma price verified?
Pricing verification: verified. The 10-second figure is yes. Checked October 19, 2026.
Does Luma publish an API price?
API price: Ray3.2 per clip: 5s $0.15 (540p) / $0.30 (720p) / $1.20 (1080p); 10s $0.45 / $0.90 / $3.60; HDR 2x.
What are alternatives to Luma?
Other tools in the October 19, 2026 snapshot are on the cost table. This page does not rank them by picture quality.